Beyond to Sell 75% of Zulily Brand to Lyons Trading for $5 Million

, MT Newswires -  9:01 AM ET 3/18/2025 mergers-and-acquisitions

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09:01 AM EDT, 03/18/2025 (MT Newswires) -- Beyond (BYON) said Tuesday that it has agreed to sell a 75% stake in its Zulily brand to Lyons Trading, operator of online low-price retailer Proozy.com, at a $6.7 million valuation.

The company said it will receive $5 million and retain a 25% stake in the brand.

Beyond said it expects the sale to be immaterial to its full-year adjusted earnings per share.

MT Newswires does not provide investment advice. Unauthorized reproduction is strictly prohibited.

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