Beyond to Sell 75% of Zulily Brand to Lyons Trading for $5 Million

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Print

09:01 AM EDT, 03/18/2025 (MT Newswires) -- Beyond (BYON) said Tuesday that it has agreed to sell a 75% stake in its Zulily brand to Lyons Trading, operator of online low-price retailer Proozy.com, at a $6.7 million valuation.

The company said it will receive $5 million and retain a 25% stake in the brand.

Beyond said it expects the sale to be immaterial to its full-year adjusted earnings per share.

MT Newswires does not provide investment advice. Unauthorized reproduction is strictly prohibited.

© 1999-2025 Midnight Trader, Inc. All rights reserved.

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Print
close
Please enter a valid e-mail address
Please enter a valid e-mail address
Important legal information about the e-mail you will be sending. By using this service, you agree to input your real e-mail address and only send it to people you know. It is a violation of law in some jurisdictions to falsely identify yourself in an e-mail. All information you provide will be used by Fidelity solely for the purpose of sending the e-mail on your behalf.The subject line of the e-mail you send will be "Fidelity.com: "

Your e-mail has been sent.
close

Your e-mail has been sent.