How Will Williams-Sonoma Offset Tariff Risks?
The analyst writes that the company emphasized its strengths, including an
Read: Mark Cuban Warns Of Price Hikes, Says ‘Buy Consumables Now,’ Before Retailers Blame Tariffs
To neutralize the impact of tariffs, the company plans to negotiate with vendors, adjust pricing, enhance supply chain efficiencies, leverage AI for operations, and cut SG&A costs, adds the analyst.
To tackle tariffs, the analyst writes that the company can lower advertising expenses (historically 6.5%- 7.5% of sales) and improve logistics for large home deliveries, which total 2.2 million annually (7,000 per day).
Fernández notes that despite challenges, Williams-Sonoma’s demand remains stable year-to-date.
The analyst writes
Overall, the analyst maintained the Outperform rating on the stock with a price forecast of
Price Action: WSM shares are up 3.08% at
Read Next:
- Goldman Sachs Warns Tariffs Will Hit Apparel And Home Furnishings Hardest, Highlights Most Exposed Stocks
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