Research Alert: CFRA Maintains Hold Opinion On Shares Of Zebra Technologies Corporation

03:05 PM EDT, 04/14/2025 (MT Newswires) -- CFRA, an independent research provider, has provided MT Newswires with the following research alert. Analysts at CFRA have summarized their opinion as follows:

We cut our 12-month target to $238 from $344, shifting to a P/E of 14x our 2026 EPS view, near peer valuations. We cut our 2025 EPS view to $15.13 from $15.60 and 2026's to $17.02 from $17.91. Our lower target reflects our cautious stance amid macroeconomic uncertainties, primarily due to $20M in tariff impacts and conservative enterprise spending assumptions. Despite these headwinds, we expect ZBRA to maintain 21%-22% adjusted EBITDA margins through pricing actions and operational discipline. The company's strong cash generation supports strategic investments like the EUR60M Photoneo acquisition while navigating near-term challenges. Our multiple aligns with peers and balances ZBRA's leadership position against execution risks and limited visibility into customer deployment timelines. Supply chain normalization and inventory destocking have improved operational metrics, but we believe sustained growth will require broader end-market recovery and increased visibility into enterprise-scale projects.

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