IAS Adds New Ad Tracking Capabilities Through Reddit Partnership

, MT Newswires -  8:54 AM ET 4/3/2025 Company News

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08:54 AM EDT, 04/03/2025 (MT Newswires) -- Integral Ad Science ( IAS ) said Thursday it has expanded its agreement with Reddit ( RDDT ) to roll out enhanced third-party ad tracking tools for marketers.

The updated collaboration includes new features to measure ad visibility and detect invalid traffic as part of IAS's broader analytics suite for Reddit ( RDDT ), the company said.

IAS also said the goal is to give advertisers more clarity on how their campaigns perform within Reddit's ( RDDT ) interest-focused communities.

The partnership also allows clients to use IAS's reporting system to review detailed ad performance data across Reddit's ( RDDT ) ad placements, IAS said.

The technology uses artificial intelligence to evaluate content by combining visual, audio, and written signals for more accurate classification.

Shares of Reddit ( RDDT ) were down 9%, and IAS's stock dropped by more than 3% in recent Thursday premarket activity.

Price: 7.77, Change: -0.28, Percent Change: -3.48

MT Newswires does not provide investment advice. Unauthorized reproduction is strictly prohibited.

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