We're heading in a new direction

Thanks for your interest, but Fidelity Bloom® is no longer open to new accounts. We’re streamlining our products to help make it easier for you to manage your finances.



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You spoke. We listened. In our commitment to focusing on our customer's needs, we've made the decision to no longer offer Fidelity Bloom®. We appreciate the support, and we look forward to sharing future innovative products to help you on your financial journey.


Although enrollment has ended, existing Fidelity Bloom® customers can continue to access their accounts in the Fidelity Bloom® mobile app, at Fidelity.com, or in the Fidelity mobile app.

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