We're heading in a new direction

We're integrating the Fidelity Bloom® app into the Fidelity Investments app, creating an even better experience to help you reach your financial goals.



In early 2025, we'll be saying goodbye to the Fidelity Bloom® app.* Many of the best parts of Fidelity Bloom® will be added to the Fidelity Investments app. And don't worry: all your important stuff like your account number, login, direct deposits, linked banks, and debit card will stay exactly the same.


The annual 10% savings match and the cents-per-swipe reward, however, will no longer be available after December 31, 2024.


We've already set up your Fidelity Bloom® accounts in the Fidelity Investments app, so you can make the switch whenever you're ready.

Have questions?

*Please note, students at participating Fidelity Financial Forward universities can still open Fidelity Bloom® accounts using their school's specific QR code.