Estimate Time5 min

4 ways to beat higher prices

Key takeaways

  • Inflation has cooled significantly, but prices are still higher than they used to be.
  • In the long run, healthy personal finance fundamentals can be one of the best ways to help set yourself up for success in any economy.

While inflation has cooled considerably over the past year, American families continue to feel the pinch of higher prices.

Take groceries, for example. While food prices are growing a lot more slowly than they were, they remain about 20% higher than they were just 2 years ago.

Graphic illustrates grocery price inflation from January 2021–June 2024. It peaked at 13.5% in August 2022 and was most recently 0.9%.

Graphic shows that $100 worth of groceries in January 2021 would cost $122 today.

And that's just one piece of your budget. Consider how $50,000 worth of annual expenses grew from 1997 to 2023, and the difference a small change in the inflation rate would have made over that period:

Graphic illustrates that $50,000 worth of expenses would grow to $91,000 over 30 years with inflation at 2%; $102,000 at the actual inflation rate over the past 30 years, which averaged 2.4%; and $162,000 if the inflation rate were 4%.

Learning how to fight inflation, no matter how hot or cool, can help make sure your spending power can keep up.

1. Investing in a diversified mix

If you haven't checked in on your portfolio recently, now is a good time. As always, Fidelity suggests having a diversified mix of stocks, bonds, and other investments consistent with your personal goals, but keep in mind that a diversified portfolio won't ensure gains or guarantee against losses. If you have a diversified portfolio filled with stocks, bonds, and short-term investments, you may already be well-positioned to protect yourself from inflation. But within a diversified portfolio, there are a variety of ways to add inflation protection.

Investments with the potential to keep up with inflation—or exceed it—over time typically come with some risks. Historically, stocks have offered the highest average annual return of the traditional asset classes—along with more volatility—followed by bonds, and short-term investments.

Graphic shows stocks returned an annualized 11.1% over the past 30 years, while bonds returned 7% and short-term investments returned 4.4%. This compared with the average inflation rate over the same period of 2.4%.

For people with a long time frame for investing, the growth potential of stocks can make the risks worth it. You may have a better chance of reaching your goals, like retirement or funding a child's education. Investing conservatively comes with its own set of risks, namely, the possibility that your money won't buy as much in the future as it does now.

Graphic illustrates that $100 invested in stocks 30 years ago would be worth more than $1,000 now, while the same amount invested in bonds would be worth a little over $200, and invested in short-term investments would be about flat.

2. Stay financially healthy with a budget

As you look for ways to tighten your belt, keep an eye on your budget. Fidelity suggests spending no more than 50% of your take-home pay on essential expenses like food and housing, to give you room to save for retirement, plan for short-term goals, and spend on nonessentials.

Graphic illustrates Fidelity 50/15/5 budgeting guideline, which holds that consumers should spend no more than 50% of take-home pay for essential expenses, save 15% of pre-tax income for retirement (including employer contribution), and save 5% of take-home pay for short-term goals.

3. Boost your emergency fund

When inflation was at its peak in 2022, the cost of essential expenses—like groceries—was rising much faster than discretionary items. If you find yourself spending more money on day-to-day expenses than you used to, your emergency savings may need to grow too.

Graphic compares the inflation rate for essential expenses with the rate for discretionary expenses. In 2022, essential expenses were growing much faster than discretionary expenses. In 2023, essential expenses grew 3.4% and discretionary expenses at 3.2%.

Fidelity recommends setting aside enough money to cover 3–6 months of essential expenses in case of emergency. This includes housing, food, health care, transportation, and childcare costs. When you factor in the cost of inflation, is your emergency fund still sufficient?

And think about where you have the money stashed. Can you earn a higher return with a relatively low-risk investment that you can depend on if you do need to access it?

4. Review your insurance

Now is also a good time to be sure you still have sufficient insurance, especially life insurance and homeowners coverage.

When you're thinking about life insurance, one simple guideline is to aim for 5 to 10 times your annual salary and bonus, but that approach could leave you with insufficient coverage if your income hasn't kept up with inflation.

To do a more robust calculation, start with your family's day-to-day needs—the entire amount of money it takes to run your household each month. Next, plan for larger expenses such as college, paying off student loans, a mortgage, other debts, running a business, or potential medical issues.

Homeowners have faced a different type of inflation in recent years—the cost of insurance has risen right along with home prices. But it's important to protect yourself in case of fire, theft, or natural disaster.

You can potentially lower your annual cost by shopping around for a better deal or raising your deductible. And don't forget to account for any home improvements that have made your home more secure; these may earn you a small discount.

US map shows the increase in homeowners insurance premiums for 2022+2023. Five states grew more than 25%: Oklahoma, Oregon, Utah, Arizona and Texas.

The truth about fighting higher prices

When the cost of everything goes up but your income stays the same, you really only have a few options. You can buy less, buy cheaper substitutes, or try to find more money.

In the long run, healthy personal finance fundamentals can be one of the best ways to help set yourself up for success in any economy. Spending less than you earn and avoiding high-interest debt can set a strong foundation for your future. Build on it by keeping money on hand for emergencies, strategies to protect what you have, and investing for growth potential. Navigating uncertainty may be easier when you focus on the things you can control.

Make the most of today's markets

Get industry-leading research, guidance, tools, and pricing.

More to explore

1. This analysis assumed $50,000 of annual expenses in 1997 and tracked the effect of varying rates of inflation over the next 25 years. The impact of hypothetical rates of 2% and 4% are shown, in addition to the real average 2.5% inflation rate over that period of time as represented by the Consumer Price Index for All Urban Consumers (CPI-U), a widely recognized measure of inflation, calculated by the US government. 2. This chart represents the average annual return percentage for the investment categories shown for the 30-year period of 1994-2023. Past performance is no guarantee of future results. Returns include the reinvestment of dividends and other earnings. This chart is for illustrative purposes only and does not represent actual or implied performance of any investment option. Stocks are represented by the S&P 500® Index, which is a market capitalization-weighted index of 500 common stocks chosen for market size, liquidity, and industry group representation to represent US equity performance. Bonds are represented by the US Intermediate Government Bond Index, which is an unmanaged index that includes the reinvestment of interest income. Short-term instruments are represented by US Treasury bills, which are backed by the full faith and credit of the US government. Inflation is represented by the Consumer Price Index, (CPI) a widely recognized measure of inflation, calculated by the US government. Stock prices are more volatile than those of other securities. Government bonds and corporate bonds have more moderate short-term price fluctuation than stocks but provide lower potential long-term returns. US Treasury bills maintain a stable value (if held to maturity), but returns are generally only slightly above the inflation rate. You cannot invest directly in an index. 3. Hypothetical value of assets held in untaxed portfolios invest in US stock, bonds, or short-term investments. Actual historical data were used to compute the growth of $100 invested in these portfolios for the 30-year period ending in December 2023. Stocks, bonds, and short-term investments are represented by total returns of the Dow Jones Total Market, Barclays Aggregate Bond, and 30-day T-bills. 4. Inflation data based on BLS CPI-U in December 2023 Essential inflation includes: apparel, food at home, housing, medical care, personal care and transportation. Discretionary inflation includes: education and communication, food away from home, alcoholic beverages, tobacco and smoking products and recreation.

This information is intended to be educational and is not tailored to the investment needs of any specific investor.

Investment decisions should be based on an individual’s own goals, time horizon, and tolerance for risk.

Fidelity does not provide legal or tax advice, and the information provided is general in nature and should not be considered legal or tax advice. Consult an attorney, tax professional, or other advisor regarding your specific legal or tax situation.

Investing involves risk, including risk of loss.

Past performance is no guarantee of future results.

Stock markets are volatile and can fluctuate significantly in response to company, industry, political, regulatory, market, or economic developments. Investing in stock involves risks, including the loss of principal.

Investing in bonds involves risk, including interest rate risk, inflation risk, credit and default risk, call risk, and liquidity risk.

Fidelity Brokerage Services LLC, Member NYSE, SIPC, 900 Salem Street, Smithfield, RI 02917

1042645.3.0