Personalized Portfolios1

Through Fidelity® Wealth Services


Discretionary investment management for all your household assets, tailored to the reasons you’re investing

Professional money management can be a smart way to make sure your portfolio has the right strategies in place.

The graphic shows that professional financial advice can add up to 5.1% to long-term returns.

Studies estimate that professional financial advice can add up to 5.1% to long-term returns.2

360-degree view of your household's finances

To help ensure your plan reflects a 360-degree view of your full financial picture, we can build an investment strategy around all the accounts you assign to a goal. This will consist of professionally managed Personalized Portfolios accounts and could include Fidelity accounts you’re managing yourself or accounts held at other firms.

This infographic shows that investors may have multiple goals and accounts held at different financial institutions. At Fidelity we can build an investment strategy tailored to each of the reasons you’re investing.

FOR ILLUSTRATIVE PURPOSE ONLY.


Benefits of Personalized Portfolios

  • A personalized investment strategy built around each of your household’s goals, including retirement, education or your legacy.
  • A disciplined investment process backed by an experienced team of professionals who build and actively manage your diversified portfolio on an ongoing basis.
  • Complementary investing that provides flexibility to adjust the investment strategy for your Personalized Portfolios accounts by considering the way any non-Personalized Portfolios accounts assigned to the goal are being managed. We can provide investment strategy recommendations for accounts we're not managing.
  • A range of tax-smart strategies3 designed to reduce the impact of taxes, helping you keep more of what you earn. For qualifying goals, the addition of Household Tax-Smart Strategies can potentially further enhance your after-tax returns.4

More information

1. Personalized Portfolios represents a group of Personalized Portfolios accounts that are assigned to a specific goal, for which we provide discretionary investment management, excluding BlackRock® Diversified Income Portfolio. Through our investment process, we consider the stock allocation of any non-Personalized Portfolios accounts assigned to a specific goal when determining the asset allocation of the Personalized Portfolios accounts, a technique known as complementary investing. This allows us to bring the overall asset allocation of all accounts assigned to the goal as close as possible to the goal asset allocation. However, when engaging in complementary investing on a client’s behalf, other asset classes, such as bonds and short-term investments, are not considered. In managing Personalized Portfolios accounts, we’ll always prioritize maintaining an asset allocation that’s appropriate for a client’s comfort with risk. Clients are responsible for maintaining the asset allocation for any accounts assigned to a goal that we do not manage.
2. Depending on the time period and how returns are calculated. Value of advice sources: Envestnet's "Capital Sigma: The Advisor Advantage" estimates advisor value add at an average of 3% per year, 2023; Russell Investments 2023 Value of a Financial Advisor estimates value add at approximately 5.12%; and Vanguard, "Putting a value on your value: Quantifying Vanguard Advisor's Alpha®," 2022, estimates lifetime value add at an average of 3%. The methodologies for these studies vary greatly. In the Envestnet and Russell studies, the paper sought to identify the absolute value of a set of services, while the Vanguard study compared the expected impact of advisor practices to a hypothetical base-case scenario.
3. Tax-smart (i.e., tax-sensitive) investing strategies, including tax-loss harvesting, are applied in managing certain taxable accounts on a limited basis, at the discretion of the portfolio manager, primarily with respect to determining when assets in a client's account should be bought or sold. Assets contributed may be sold for a taxable gain or loss at any time. There are no guarantees as to the effectiveness of the tax-smart investing strategies applied in serving to reduce or minimize a client's overall tax liabilities, or as to the tax results that may be generated by a given transaction.
4. For goals that qualify, we're able to offer "Household Tax-smart Strategies", which allows us to apply enhanced tax-smart investing decisions across the Personalized Portfolios accounts with varying tax registrations assigned to a goal. These enhanced tax-smart techniques allow us to build and maintain unique asset allocations for each Personalized Portfolios account, providing greater investment flexibility, and include asset location, enhanced tax-smart rebalancing and enhanced tax-smart withdrawals to help further enhance after-tax returns. In managing client's Personalized Portfolios accounts, we'll always prioritize maintaining an asset allocation that is appropriate for your comfort with risk and your goal. Clients are responsible for managing any assets assigned to a goal that we do not manage.
Keep in mind that investing involves risk. The value of your investment will fluctuate over time, and you may gain or lose money.

Diversification and asset allocation do not ensure a profit or guarantee against loss.

Generally, among asset classes stocks are more volatile than bonds or short-term instruments and can decline significantly in response to adverse issuer, political, regulatory, market, or economic developments. Although the bond market is also volatile, lower-quality debt securities including leveraged loans generally offer higher yields compared to investment grade securities, but also involve greater risk of default or price changes. Foreign markets can be more volatile than U.S. markets due to increased risks of adverse issuer, political, market or economic developments, all of which are magnified in emerging markets.

Fidelity does not provide legal or tax advice. The information herein is general and educational in nature and should not be considered legal or tax advice. Tax laws and regulations are complex and subject to change, which can materially impact investment results. Fidelity cannot guarantee that the information herein is accurate, complete, or timely. Fidelity makes no warranties with regard to such information or results obtained by its use, and disclaims any liability arising out of your use of, or any tax position taken in reliance on, such information. Consult an attorney or tax professional regarding your specific situation.

Other than with respect to assets managed on a discretionary basis through an advisory agreement with Fidelity Personal and Workplace Advisors LLC, you are responsible for determining whether, and how, to implement any financial planning recommendations presented, including asset allocation suggestions, and for paying applicable fees. Financial planning does not constitute an offer to sell, a solicitation of any offer to buy, or a recommendation of any security by Fidelity Investments or any third party.​

Fidelity® Wealth Services provides non-discretionary financial planning and discretionary investment management through one or more Personalized Portfolios accounts for a fee. Advisory services offered by Fidelity Personal and Workplace Advisors LLC (FPWA), a registered investment adviser. Discretionary portfolio management services provided by Strategic Advisers LLC (Strategic Advisers), a registered investment adviser. Brokerage services provided by Fidelity Brokerage Services LLC (FBS), and custodial and related services provided by National Financial Services LLC (NFS), each a member NYSE and SIPC. FPWA, Strategic Advisers, FBS, and NFS are Fidelity Investments companies.

Effective March 31, 2025, Fidelity Personal and Workplace Advisors LLC (FPWA) will merge into Strategic Advisers LLC (Strategic Advisers). Any services provided or benefits received by FPWA as described above will, as of March 31, 2025, be provided and/or received by Strategic Advisers. FPWA and Strategic Advisers are Fidelity Investments companies.

Fidelity Brokerage Services LLC, Member NYSE, SIPC, 900 Salem Street, Smithfield, RI 02917

1031179.6.0

For over 30 years, we've been helping clients reach their goals


Strategic Advisers LLC serves as the investment team at Fidelity that will take on the day-to-day management of Personalized Portfolios accounts.


  • Our team of investment professionals follow a disciplined process supported by multi-dimensional research.
  • Our extensive fundamental and quantitative research is focused on evaluating hundreds of managers and analyzing their risk/return potential.
  • Our portfolio managers have specialized areas of focus in asset allocation and specific asset classes and drive our investment selection and risk management decisions.

Graphic display the four basic premises upon which our investment approach is based. They are as follows. Research: We follow the markets closely and meet with hundreds of portfolio managers annually. We analyze their investment strategies to find the most appropriate investments for our clients. Portfolio Management: We continuously monitor portfolios to manage risk and ensure they stay aligned with your stated goals and risk tolerance. Personalized Trading: We personalize our clients’’ accounts with investment preferences and apply a number of tax-smart techniques designed to help reduce the impact of taxes. Custom Investments: We use our size and scale to attempt to give you cost-effective access to industry-leading managers through our proprietary multi-manager funds and Separately Managed Accounts (SMAs) sleeves. The following statistics help describe our scale: Over $750+ billion in assets under management. 160+ investment professionals. 70+ portfolio management associates. 70+ fundamental and quantitative analysts.

We follow a disciplined investment process designed to help you stay on track to meet your goals


  • A long-term focus can help you weather short-term market events.
  • Diversification across asset classes helps provide the appropriate balance between risk and return.
  • Ongoing rebalancing and reallocation are designed to help keep you on track to reach your goals.
  • The addition of tax-smart investing strategies4 are designed to help enhance after-tax results.5
Graphic shows a pyramid depicting the multiple facets of Strategic Advisers investment process. At the base of this pyramid is Oversight and Risk Management, which helps inform all other facets. At the next level is Research, followed by Long-Term Asset Allocation. At the top of the pyramid are portfolio construction and active management of long-term asset allocations, both of which are informed by tax-smart investment management.

More information

1. Personalized Portfolios represents a group of Personalized Portfolios accounts that are assigned to a specific goal, for which we provide discretionary investment management, excluding BlackRock® Diversified Income Portfolio. Through our investment process, we consider the stock allocation of any non-Personalized Portfolios accounts assigned to a specific goal when determining the asset allocation of the Personalized Portfolios accounts, a technique known as complementary investing. This allows us to bring the overall asset allocation of all accounts assigned to the goal as close as possible to the goal asset allocation. However, when engaging in complementary investing on a client's behalf, other asset classes, such as bonds and short-term investments, are not considered. In managing Personalized Portfolios accounts, we'll always prioritize maintaining an asset allocation that's appropriate for a client’s comfort with risk. Clients are responsible for maintaining the asset allocation for any accounts assigned to a goal that we do not manage.
2. As of 06/30/2023. Strategic Advisers LLC assets under management include only managed account assets. Source Fidelity Investments.
3. Source: Fidelity Investments as of 06/30/2023. Data is unaudited. These figures reflect the resources of Strategic Advisers LLC, an indirect and wholly owned subsidiary of Fidelity Management & Research Company. Number of investment professionals includes Portfolio Managers, Institutional Portfolio Managers, Investment Managers and Research Professionals.
4.

Tax-smart (i.e., tax-sensitive) investing techniques (including tax-loss harvesting) are applied in managing certain taxable accounts on a limited basis, at the discretion of the portfolio manager primarily with respect to determining when assets in a client's account should be bought or sold. As the discretionary portfolio manager, Strategic Advisers LLC ("Strategic Advisers") may elect to sell assets in an account at any time. A client may have a gain or loss when assets are sold. There are no guarantees as to the effectiveness of the tax-smart investing techniques applied in serving to reduce or minimize a client's overall tax liabilities, or as to the tax results that may be generated by a given transaction. Strategic Advisers does not currently invest in tax-deferred products, such as variable insurance products, or in tax-managed funds, but may do so in the future if it deems such to be appropriate for a client. Strategic Advisers does not actively manage for alternative minimum taxes; state or local taxes; foreign taxes on non-U.S. investments; federal tax rules applicable to entities; or estate, gift, or generation-skipping transfer taxes. Strategic Advisers relies on information provided by clients in an effort to provide tax-sensitive investment management, and does not offer tax advice. Except where Fidelity Personal Trust Company (FPTC) is serving as trustee, clients are responsible for all tax liabilities arising from transactions in their accounts, for the adequacy and accuracy of any positions taken on tax returns, for the actual filing of tax returns, and for the remittance of tax payments to taxing authorities.​

5. For taxable accounts. Does not include BlackRock® Diversified Income Portfolio accounts.
Keep in mind that investing involves risk. The value of your investment will fluctuate over time, and you may gain or lose money.

Diversification and asset allocation do not ensure a profit or guarantee against loss.

Generally, among asset classes stocks are more volatile than bonds or short-term instruments and can decline significantly in response to adverse issuer, political, regulatory, market, or economic developments. Although the bond market is also volatile, lower-quality debt securities including leveraged loans generally offer higher yields compared to investment grade securities, but also involve greater risk of default or price changes. Foreign markets can be more volatile than U.S. markets due to increased risks of adverse issuer, political, market or economic developments, all of which are magnified in emerging markets.

Fidelity does not provide legal or tax advice. The information herein is general and educational in nature and should not be considered legal or tax advice. Tax laws and regulations are complex and subject to change, which can materially impact investment results. Fidelity cannot guarantee that the information herein is accurate, complete, or timely. Fidelity makes no warranties with regard to such information or results obtained by its use, and disclaims any liability arising out of your use of, or any tax position taken in reliance on, such information. Consult an attorney or tax professional regarding your specific situation.

Other than with respect to assets managed on a discretionary basis through an advisory agreement with Fidelity Personal and Workplace Advisors LLC, you are responsible for determining whether, and how, to implement any financial planning recommendations presented, including asset allocation suggestions, and for paying applicable fees. Financial planning does not constitute an offer to sell, a solicitation of any offer to buy, or a recommendation of any security by Fidelity Investments or any third party.​

Fidelity® Wealth Services provides non-discretionary financial planning and discretionary investment management through one or more Personalized Portfolios accounts for a fee. Advisory services offered by Fidelity Personal and Workplace Advisors LLC (FPWA), a registered investment adviser. Discretionary portfolio management services provided by Strategic Advisers LLC (Strategic Advisers), a registered investment adviser. Brokerage services provided by Fidelity Brokerage Services LLC (FBS), and custodial and related services provided by National Financial Services LLC (NFS), each a member NYSE and SIPC. FPWA, Strategic Advisers, FBS, and NFS are Fidelity Investments companies.

Effective March 31, 2025, Fidelity Personal and Workplace Advisors LLC (FPWA) will merge into Strategic Advisers LLC (Strategic Advisers). Any services provided or benefits received by FPWA as described above will, as of March 31, 2025, be provided and/or received by Strategic Advisers. FPWA and Strategic Advisers are Fidelity Investments companies.

Fidelity Brokerage Services LLC, Member NYSE, SIPC, 900 Salem Street, Smithfield, RI 02917

1031179.6.0