We're heading in a new direction

We're integrating the Fidelity Bloom® app into the Fidelity Investments app, creating an even better experience to help you reach your financial goals.



Download the Fidelity App

In early 2025, we'll be saying goodbye to the Fidelity Bloom® app.1 Many of the best parts of Fidelity Bloom® will be added to the Fidelity Investments app. Your account numbers and login will stay exactly the same.


However, the Round Up feature will be retired in March and the annual 10% savings match and the cents-per-swipe reward are no longer available as of December 31, 2024.


Your Fidelity Bloom® accounts are available to view in the Fidelity Investments app, so you can make the switch whenever you're ready.

Have questions?


View FAQs

1. Please note, students at participating Fidelity Investments for University can still open Fidelity Bloom® accounts using their school's specific QR code.