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You work hard for your money—and it should work hard for you too. Explore resources and tools designed for women to help your money grow and help you reach your goals.


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Why investing is important—especially for women

If you're wondering what gender has to do with money, you're not alone. But the numbers don't lie—there are a range of factors that can affect women's finances more than others.

Women live about 6 years longer than men1

Investing gives your money a chance to work harder so that you don't outlast your finances.

2/3 of caregivers are women2

Just one year out of work at 35 can mean a loss of more than $200K but investing gives your money a chance to grow while you're caregiving.3

Women earn $0.83 for every dollar a man makes4

Investing levels the playing field and offers the potential to generate income on the side.

Ever wonder, "Should I save or invest?"

They're both important—the key is knowing when to do each so your money can work as hard as you.

Consider saving if:

  • Your goal is less than 3 years away
  • You need an emergency fund (3–6 months' worth of essential expenses)
  • You want quick access to your money if you need it in a pinch

Have a savings goal?


Consider investing if:

  • Your goal is more than 3 years away
  • You've paid off most or all of your high-interest debt (anything over 6%) like credit cards
  • You want to stay ahead of inflation, potentially save on taxes, and build a nest egg

Have an investment goal?


Why do people invest?

To help beat inflation: Investing gives your money a chance to grow at a faster rate than inflation so your cash doesn't lose value over time.


The potential power of compounding: This is when the money you earn on your investments starts earning money. The longer you stay invested, the more powerful compounding can be.


To build financial security: Investing has the potential to generate passive income (like a side hustle) so you can have more control over your financial future.


Have an investment goal? Find the right account

The power of long-term investing5

If you had invested $10,000 in U.S. stocksa 30 years ago, you'd have $168,605 today versus just $20,020 if you’d kept your money in a cash equivalentb—a difference of $148,585!


When investing, the S&P 500 has historically outperformed savings accounts, helping more investors reach their money goals and beat inflation.

This chart shows how $10,000 grew from 1992 – 2022.


a. The domestic stock return is represented by the Dow Jones U.S. Total Stock Market return

b. The cash return is represented by the IA SBBI 30-Day Treasury Bill return


You don't need a finance degree to invest smarter

Just pick a money goal and we'll help you choose the account that makes sense for your goal and the investment style that works for you.


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Sometimes a conversation is what you need to get started (or keep going). Talk to a financial professional (for free) to help you plan for the things that can affect women's finances—from living longer to higher health care costs. We got you.


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